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7_diamonds
posm
Description:
Package on-sert sticker which is stuck on the front pack of cigarettes for the new 7Diamonds.
Outcome:
As the target consumer of this product comes from the west of Vietnam, I have tried to communicate something clear but familiar to their daily tone of voice. That’s when I come up with “smooth price”. To western people, “smooth” is the way they describe something good or very satisfied, a slang word but not too far from common. “Good quality. Smooth price”, Brand’s team liked it, the work aired, sales increased.
Skills involved: copywriting
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