grab_happiness_express
holiday activation
Brief:
Get people of all ages
Who thinks that Grab Express only deliver goods to small business and online store
To use Grab Express as long as they need to deliver anything to anyone at a distance
By communicating it just like a friend who can help them to do that, in their everyday life
Insight:
When we mention everyday life, it comes to family.
Strategy:
We create a booth activation called Grab Happiness Express (Tram Chuyen Phat Yeu Thuong) which will appear at big malls on National Family Day (28/6). At the booth, people can exchange their Grab points to the witty postcard, take a picture and get a printed one immediately to put into the postcard, then book a FREE Grab Express to send it to their beloved one.
Skills involved: market analysis, competitive analysis, copywriting, content creation, creative direction
