manulife_20th birthday
conceptual video
Brief:
Get adults of all ages
Who is over consideration in every decision because of many fears
To feel confident with their decisions in life, whatever it is
By communicating Manulife as a friend who can help them make decisions easier
Insight:
People fear making decisions because they’re not sure about it or they don’t have a backup plan, or many things else.
Strategy:
Online Video. We create a conceptual online video to celebrate Manulife's 20th year in Vietnam that tells them Manulife is just like their friend, always by their side in every decision in life and helps them make decisions easier through Manulife's protection.
Results:
* Online video: more than 1M views on Facebook.
Skills involved: market analysis, competitive analysis, copywriting, content creation, creative direction