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samsung_galaxy_note9
promo video
Brief:
Get adults
Who are high-income earners
To consider buying Note 9
By communicating its features
Strategy:
We come up with the idea of making demonstration videos through Samsung’s KOL. In those videos, the features of Note 9 are highlighted based on the daily activities of the KOL, letting consumer knows what Note 9 can do to help them enjoy their life and show them that Note 9 is their right-hand man in real life. Then the videos are aired on media launching events and shared from the KOL fanpage.
Skills involved: copywriting, content creation, creative direction
Highlighted feature: AI camera
KOL: Chau Bui
Highlighted features: All day battery, Expandable memory, All new S Pen
KOL: Ngo Thanh Van
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