vinamilk_susu_iq
TVC + promo MV
Brief:
Get children and their parents
Who is interested in funny things and nutritional products
To be aware of the existence of SuSuIQ
By making fun of its unique selling point
Insight:
Parents always want their children to get the best of everything. And children themself want… something funny.
Strategy:
TVC. We make fun of the ingredients by turning DHA - which provides more nutrients for children’s brains - into an island. The children in the TVC are adventurers who are on the way to exploring the island.
MV. There is a fact in Vietnam that children love to watch commercial videos when they are fed by their parents. So we the funny to another level. The music video is about the story of two young explorers who are guided by their new friend - a dolphin - animals symbolize bright eyes and intelligence, to find the treasure on DHA island. Yes, it’s SuSuIQ.
Results:
* TVC: More than 53M views on Youtube.
* MV: More than 47M views on Youtube.
Skills involved: market analysis, competitive analysis, copywriting, content creation, creative direction, storyboarding