vinamilk_yomilk
TVC + promo MV
Brief:
Get girls and young female
Who is looking for a natural beauty method
To use Yomilk as a daily routine
By communicating Yomilk as her beauty’s secret weapon
Insight:
Girls at this age are often interested in beauty methods at a reasonable price and don’t take too much effort.
Strategy:
TVC. We choose Phuong Ly - a singer, KOL of this age - to tell people about her normal working day. In every moment, every activity, she is always effortlessly beautiful with Yomilk.
MV. The MV is an extended version of the TVC, she tells the story about the process of attracting her crush’s attention by using her “secret weapon” - Yomilk.
Results:
* TVC: More than 25M views on Youtube.
* MV: More than 30M views on Youtube.
Skills involved: market analysis, competitive analysis, copywriting, content creation, creative direction, storyboarding
